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Is Quora Good For Your Marketing?
Quora for marketing? That’s an interesting thought! Well, we actually scanned Quora for tips on how to use it for marketing and stumbled upon several answers that said Quora is not meant for marketing. Rather, it is a platform that equips people to find the right answer to their questions by getting connected with experts […]
What readers look for in a website?
Everyone wants a website that beholds the visitors’ attention. We all know the basics – nice colours, great interface, user friendly and informative. But do you know what readers look for in a website? Short and relevant – No one has the time and patience to go through mountains of information. A good website should dole […]
Actionable Tips to Take Your Website Content Plain to Stellar
The Internet is a crowded place, and capturing readers’ interest in the exploding digital universe is no mean task. Besides, human attention span is gradually shrinking, which is another challenge you must overcome with your web content. In this post, we have shared some actionable tips for writing engaging content for your website. Let’s dive […]
How to Spice Up Your B2B Blog if It’s Mundane and Boring?
Content creation and dissemination through blogs is a popular and effective marketing strategy if employed properly. With over 4 billion Internet users worldwide, undoubtedly, the digital word has a wide reach, but do you feel your B2B blog isn’t getting the traction you anticipated? Well, admit it, would you be interested in reading about cleaning […]
Writing for the web…
Have you ever wondered if writing for the web is different from other kinds of writing. The answer is yes. It is an established fact that readers skim through text online, devoting probably 5-10 seconds per page. Thus, it is important to use strategically crafted content that can convey your message in an instant. If […]
Everything you need to know about affiliate marketing
Originally posted at www.ciba.org.in Also called Performance-based marketing, affiliate marketing simply involves a merchant offering to pay a commission to a person, group or organization for generating sales leads. In the digital landscape, this would mean digital publishers (blogs or websites) that host the advertisers’ content. Before we start, let us tell you what is […]
5 Tips to Crafting Awesome Website Content
5 Tips to Crafting Professional Website Content Even the most lucid websites are marred by bad content; is this the case with you, too? Typos, grammatical errors, clichés and verbosity peeves your website visitors, however, there is more to engage your audience than putting up error-free content on your web pages. Businesses and marketers often wonder how […]
5 Mistakes to Avoid While Writing a Perfect SOP
Whether you wish to study culinary arts or be a data scientist, a well-written statement of purpose (SOP) can help you secure admission to the college of your dreams. Of course, the flip side is also real – a poorly crafted SOP, one that is either too sketchy or factual, could land the best of […]
10 Essentials of a Senior Resume
Senior Profile Resume Writing Tips As the job markets are warming up, you must be thinking about a positive change in your work profile, and of course, pay check. But before you send your old or maybe slightly updated resume to prospective employers, read the following pointers, which would certainly make your profile interesting and […]
5 Tips to Engage Your Online Visitors
Do have an amazing website with a high traffic rate? Congratulations! But are you also searching for ways to boost your conversion rate – as most of your traffic leaves your website without taking any action? Well – a book is often judged by its cover, and websites, often by their design. Most users only […]