Actionable Tips to Take Your Website Content Plain to Stellar - Decision Tree

The Internet is a crowded place, and capturing readers’ interest in the exploding digital universe is no mean task. Besides, human attention span is gradually shrinking, which is another challenge you must overcome with your web content. In this post, we have shared some actionable tips for writing engaging content for your website. Let’s dive in.

Top tips for writing engaging website content

Interest and attention – these are the two reactions your content must elicit, but you can’t possibly do that unless you know who you are writing for. That’s also our first tip for writing content that sticks – know your audience!

It is easy to put your pen on paper and jot down the first few words that come to your mind and post them on your website. But does your audience really care? To make sure they do, it is important that you write for them from their point of view. But how do you do that?

Well, before you start writing for your website, you must understand that people come to your website from various sources, with search engine results often directing the maximum traffic. Therefore, what you write must match with what the users will type in the search box to find you – or else you’d never show up in their search.

Besides writing for your audience, don’t forget some good old SEO for seasoning and get rewarded with quality traffic from Google.

Now that you have managed to secure a steady flow of visitors to your site, it is a matter of holding their attention long enough to make a purchase decision in your favour. We suggest an inverted pyramid structure for sharing information on your page.

Web readers have short attention spans. By structuring your content like an inverted pyramid, you ensure that the most important messages appear on the top, gradually drilling to more specific information and ending with a tangible call to action.

Here are some additional tips to ensure your readers enjoy the content on your site:

• Use bullets wherever possible. Avoid lengthy passages.
• Write short and simple sentences. Avoid fluff.
• Use active voice as much as possible.
• Leave plenty of white spaces between paragraphs.
• Always include a clear CTA.
• Use exciting pictures to break down the content and make it readable.
• Avoid using industry jargon to keep the text readable.

Additionally, it is always a good idea to include a menu to help readers navigate your site easily. You may also consider a search bar with auto-fill options to help readers find what they need quickly.

Include user-generated content on your site.

Think about it – how likely are you to buy from a website that has no user reviews or testimonials? With so much choice in the market, it is often hard to choose between products, and user-generated content is usually a useful guide for judging a brand’s performance.

If you have a growing base of satisfied customers, request them to rate you and leave you a review or even send across a video testimonial that you can display on your site and social media pages to build user trust.

You can’t perfect what you can’t measure; this is the last and perhaps the most essential tip in this short guide to help you ace your website content. Circling back to the first point, it is most important to know whom you are writing for.

Next, you need to determine the end goal of your writing.

Do you want to increase conversions?

Do you want to grow your traffic?

Do you want to generate brand awareness?

For your content to be successful, you have to define your content goals and find out ways of measuring those goals. You can probably adopt some basic metrics to gauge the performance of your content at the outset. These could include the conversion rate, time spent by visitors on a particular page, engagement on specific topics, etc.

By keeping your audience and goals in mind, you can undoubtedly craft compelling content for your site. Add to it some good word choices, an interesting narrative and a well-designed UI, and you have a winner on your hands. Of course, it isn’t always possible to find the time to focus on content when you are caught up with the other aspects of your business. At such times, you can always contact an expert, like our experienced team of writers, to pen down your website content. We rely on in-depth market research and make it a point to step inside your readers’ shoes before crafting content that will appeal to them. Drop us an email for a free assessment or fix a call to discuss your project in detail.