Never judge a book by its cover… but what if there’s a glaring typo on the cover? The chances are that you are not going to bother about reading that book. This is exactly what happens when you visit a website riddled with typos – you decide not to stay longer, or worse, form a poor impression of the brand.
Even research proves this behaviour. According to a study published by Website Planet, a website with bad grammar or spelling mistakes is likely to lose double the number of potential customers as compared to sites with well-polished content.
The study adds that not only more people leave such sites, but they also leave quicker – which proves that poorly written content is a significant factor contributing to customer churn.
But that’s not all. Publishing carelessly drafted content that’s riddled with spelling mistakes or grammatical errors also impacts your site ranking adversely. User experience is one of the many factors that Google uses for rating a site. To understand how users feel about your site, Google considers your bounce rate and how much time visitors spend on your site. As poor content increases your bounce rate and reduces the time visitors spend on your site, naturally, it also leads to a lower position in Search Engine Results Pages (SERPs).
Beware of Typos; Your Company’s Reputation Is At Stake
Yes, you got that right. When your prospects and customers see typos on your site, they tend to think you are careless or sloppy. This impacts their opinion of your brand and affects your business’ reputation negatively.
Proofreading Tools and Techniques
Even if you are a leader in your field, it puts you at a disadvantage when you use sloppy content because your customers judge you according to what they see. To avoid this, you can follow some simple tips to ensure your website content is free of any errors:
Always proofread your content before posting it
Request a colleague or a friend to read the content before posting. Remember, two pairs of eyes are always better than one
Make use of editing tools like Grammarly and Hemingway Editor to write an impactful copy
Hire professionals to write your content, so you are free to focus on other aspects of your business
Order Error-free Content from Decision Tree Consulting
At Decision Tree Consulting, we offer you expert pens for hire. We have an expansive repertoire of content delivered across numerous verticals, and we’d be delighted to pen down your thoughts in an engaging manner to make sure it sticks with your audience for all the right reasons. Chat with us or drop in a line to know more about our content writing services.
