Don’t Think You Need Content Marketing? Think Again! - Decision Tree

Content marketing uses well-written, compelling content to attract, convert and retain visitors. Not surprisingly, content marketing is the core of most successful digital marketing campaigns. In fact, it is one of the bedrocks on which many brands are built – serving as a medium of communication and engagement.

Three Reasons You Need Good Content to Grow Your Business

Boost Trust

Think about it – don’t you often judge a person by the way they speak? What an individual says or writes reflects their thought process – and the same holds for businesses.

What you write on your blog or website becomes your company’s voice, mission, and ethos. So, when you write thoughtful and helpful content consistently, readers will eventually form an image in their mind, which is key to winning their trust and favour.

Besides, when you post content regularly on trending or critical topics in your industry, you project yourself as a thought leader, which is excellent for brand building.

Increase Visibility

Good content not only drives better customer relationships but also drives more visitors to your site by augmenting your SEO efforts. You already know that SEO plays an important part in improving your visibility online. But, if you want to improve SEO, you must create optimised content.

Stats reveal that websites that regularly publish blogs have 434% more pages indexed than sites that don’t blog at all. The reason is simple – the more content you post on your site, the more pages a search engine must index and show users in their search results.

Of course, more pages don’t directly result in higher rankings on traffic. Still, they allow you to rank for more keywords, increase engagement and also influence the time spent by a visitor on your site, eventually improving your search engine results page ranking.

Increase Conversions

Great content helps you build trust, attract leads, and pique their interest. When you regularly publish educational, supportive, or informative content, readers start associating your brand with those qualities.

But that’s not all – content is also known to increase conversions. According to the Content Marketing Institute, 61% of online consumers in the U.S. decided to make a purchase after reading recommendations on a blog. That’s because content helps in forging trust and relationships and provides users with the information they need to make a purchasing decision.

Of course, not every piece of content will convert unless you also tell the readers what to do after providing them with the requisite information. Adding a clear Call-to-Action is one of the simplest methods of guiding readers to the next step in the sales process. Whether you want them to contact your sales team, share personal information, download a resource, or make a purchase, put it out there in a compelling manner so that they know their next action.

The Wrap

There are many ways in which good content benefits your brand. Whether you want to build your brand, create thought leadership content, or make a knowledge base of self-help articles, the right words can help you achieve your business goals in a cost-effective manner. If you’re looking for some help to get started, consider our blog writing services for well-researched, industry-specific content that will stick with your users.

Decision Tree Consulting is a content writing firm with expertise in crafting professional blogs, social media marketing content, articles for leading magazines, press releases, website content, and more. Contact reach.decisiontree@gmail.com for content queries or call us at +91-9284651172.