Actionable Tips to Boost Online Sales - Decision Tree

Selling online isn’t rocket science, but it isn’t child’s play either. For instance, you can always have an excellent website designed for your product, but how do you bring people to that site? And when people do arrive, how do you convince them to stick around and finally pay for a product or service?

That’s where marketing comes in – and that’s also your opportunity to stand out by being creative. Here are some tips to get creative with your marketing and boost your online sales:

Giving out your product for free might sound counter-intuitive, but it can benefit you in many ways. For example, sending free samples to influencers in your niche is likely to increase your reach. If they find your product useful, they are likely to review it on their blog/social media handles, sending traffic to your site organically.

Create Engaging Content

Content is your best salesperson online. Besides using compelling content on your website, you can maintain a blog to share regular news, insights and updates with your audience. Creating free, valuable content helps you in many ways. For example, you build trust in your brand and improve your SEO as well.

You can also create industry-specific whitepapers and other research-backed content, which can be used as a lead magnet, too.

To get started, think of the basic questions a potential user might have and provide practical answers in your blog. You can even write about the general issues in your industry and create content that helps your users overcome these specific challenges.

Create Animated Videos

Short, animated videos are great for explaining your product features in a simplistic and engaging manner. You can also use such videos for on-boarding and in-app product demonstrations to enable your users to get the maximum value from your product.

Besides product videos, getting video testimonials from happy clients and playing them on your site helps create social proof and build trust in your brand. When visitors find other users benefitting from your product, they are more likely to purchase from you.

Team Interviews

People like to know as much as possible about the businesses they transact with. Doing some interviews with your team members, including the C-Suite, gives your audience a peek into your company’s culture. These interviews can be published on your site and other sources for comprehensive coverage.

At Decision Tree, we write the whole gamut of business and marketing communications for you and help you pen down your thoughts into words for impactful interviews. Check out our services page for more information, or get in touch to know how we can augment your marketing strategy. Call us at +91-9049349863 or write to us at mail.decisiontree@gmail.com.