Is Quora Good For Your Marketing? - Decision Tree

Quora for marketing? That’s an interesting thought!

Well, we actually scanned Quora for tips on how to use it for marketing and stumbled upon several answers that said Quora is not meant for marketing. Rather, it is a platform that equips people to find the right answer to their questions by getting connected with experts on the subject matter from around the world.

In simpler terms, Quora connects people who have the knowledge with those who need it so that users can find the right answer and popular opinions regarding their questions from people all across the world on a single platform. This simple explanation is also what makes Quora a powerful marketing platform – a place to find genuine industry experts, connect with new entrepreneurs and stumble upon people with innovative ideas to change the world. Whether you are an entrepreneur, a small business owner or a marketer, Quora is the place to genuinely help people with your knowledge and pitch your ideas, as well as your business, in front of an interested audience.

So why exactly should you be using Quora for marketing?

Answering people’s questions is one of the simplest ways of building up a professional brand. Quora allows you to do that by letting you answer questions on a broad range of topics, ranging from pet care to digital marketing to suit your interest and expertise.

• Quora gives you exposure to over 700,000+ monthly visitors
• It lets you give direct answers to questions regarding your products or services
• You can share content like your blogs in topic focussed boards on your profiles
• Gives you a platform to demonstrate your expertise on almost any topic under the sun

How to Use Quora for Marketing?

As we previously mentioned, Quora is excellent for building a brand but not the place to oversell or market yourself. It is all about genuinely answering questions and showing your subject matter expertise to attract genuine traffic to your website. If you wish to use Quora as part of your marketing strategy, it is quite simple to get started and see results with these proven strategies shared below:

1. Set-up Your Profile

Quora lets you set up a topic-specific bio that enables you to add several details about your expertise, experience level and interests to build your credentials on the platform. You can also link your Quora profile with your social media handles to gain more visibility. It is also possible to add your location and company profile to make it easier for users to seek you out when they are looking for experts to answer their queries on the platform.

2. Use Notifications to Track Topics  

Quora not only lets you answer questions to build your brand but also allows simple market research to keep you on top of your field. You can head to the search box to find the topics you’d like to follow, and Quora will throw up a list of auto-completed suggestions for you to choose from. Once you confirm your selection, remember to turn on your email notifications and customise the frequency of the emails you wish to receive from Quora regarding the activity on these topics.

And that’s it; Quora will notify you each time a question is posted under your selected topics. Of course, you can’t go about answering every single question, and it makes sense to strategise the process to find the best questions to answer. Generally, it is prudent to choose a topic that fits your business interest, or you have recently written about. It would help if you also looked for threads with a lot of upvotes. Upvotes signal that a question has been viewed a lot and a popular answer could potentially garner thousands of views and several click backs to your website.

Another great tip is to find new questions to answer because you stand to gain more visibility if your answer comes early.

Of course, the quality of your answer is paramount to increasing your influence on Quora. In our experience, the best Quora answers are short, to-the-point, and research-backed, often supported by statistics or meaningful sources. Once you have written a valuable, informative and helpful reply, double-check it for typos, and format it properly with adequate spacing and an attractive picture to improve the readability of your response.

You can also add a link to your previously written content on the topic, to earn qualified traffic for your website. This simple hack will help you repurpose your content and make your previously written blogs visible even a long time after they have been published.

3. Quora for Content Research

 Ever felt short on ideas to write an engaging blog post? Flip through the questions and answers on the various topics covered by your blog to know what people are asking. You will probably find several threads with plenty of upvotes and conversations that make for great blog posts as well.

Additionally, Quora is also a great place to come up with entire blogs by asking questions to people and rounding up all their answers, vetted by your expert insights, into an interesting write-up. You may even ask people for personal stories and incidents to weave an exciting narrative for your topic. For example, you may ask:

• How do you go about making a social media marketing plan?
• What is your top tip for success on LinkedIn?
• What kind of resume format worked for you?
• Which is your favourite CRM?

Such questions help you pick the nerve of the audience and also learn from the experiences of other experts to make your content richer. If you are looking for expert opinion, you may call upon specific users to answer your questions on Quora. And, if powerful headlines are your Achilles’ Heel, use Quora to churn effective headline ideas through auto-completed suggestions when you type a keyword in the search box.

Overall, Quora is a great platform to share knowledge, establish your domain authority and gain exposure to millions of potential leads on a single platform. To plan your marketing strategy better, Quora also provides you with free analytics for all the content shared by you. Of course, it all begins with writing clear, clean and research-backed content, which is partly knowledge and also a work of art. At Decision Tree Consulting, we have a team of qualified writers to help you get started with your Quora marketing strategy. Get in touch to know more.