What readers look for in a website? - Decision Tree

Everyone wants a website that beholds the visitors’ attention. We all know the basics – nice colours, great interface, user friendly and informative.

But do you know what readers look for in a website?

Short and relevant – No one has the time and patience to go through mountains of information. A good website should dole out relevant information in the least number of words (not at the cost of grammar, though!).

Easy to find information – What use is the information if the reader cannot locate it in a jiffy? Make your site more user-friendly with easy and intuitive navigation.

No dead links – Very important to weed them out. Nothing is worse than finding a relevant link only to realize it is dead.

Samplers – If you are selling a product or a service, visitors would like to see some samples. Why should they spend time reading about you unless they like what you do? Providing snapshots and links to our works can definitely help convert a lot of visitors into customers.

FAQs – A brilliant section to add to your page. Answer all those usual queries all at once. Save the readers and yourself a lot of time and build credibility for your brand as well by answering common queries genuinely.

A blog – A blog is a must-have for any website. Keep it simple, informative, genuine and clutter free. A readable and interesting blog can take your viewership soaring.

Freebies and competitions – Pique the interest of the readers by offering them some free gifts or holding a competition on your website. Something worthwhile to encourage them to spend time on your website.

Remember, readers are not looking for fancy graphics and complicated java scripts. They want useful information easily and quickly.