Content Marketing 2.0 - Decision Tree

Increased digital penetration has changed the way consumers interact with brands. Stats reveal that more than 70% of consumers prefer to discover a brand through an article or blog rather than being reached out through traditional marketing methods like advertising.

Besides blogs and articles, companies employ various other forms of content that can increase customer engagement manifold. For instance, research suggests that video is trusted by 40% of millennials, and those in the age group of 18-34 would stop what they’re doing to watch a new video. Overall, content is one of the most effective ways of reaching out to your audience. Most marketers rely on content, or plan to use content as part of their marketing strategy to increase user engagement. But how is it that only a handful of companies make it to the top of SERPs?

The world of content is like a vast ocean, and every drop counts towards your digital presence. However, with almost every brand partaking in this ocean, what can you do differently to stand out from the milieu and be a cut above the rest?

Welcome to content marketing 2.0 – the age of unique, relevant, engaging and up-to-date content.

Gone are the days when keyword-heavy content with words spun around by an online engine brought you digital applause. Advanced search engines like Google have devised some intuitive ways of ranking content – ensuring only genuine and helpful content makes the cut. So, if you wish to engage your readers and make sure your business is not lost in a sea of content, you have to invest in good quality content.

This includes two steps:

• Creating a content marketing strategy
• Writing engaging content to realise your content marketing strategy

Both the steps require an in-depth understanding of your market and customers to create highly targeted marketing campaigns that stick with the audience. If you’re wondering about the benefits, here’s what content marketing can do for you:

1. Customer acquisition – When people search for information related to your product or service, and your content shows up on top of the search engine results, they are more likely to visit your website or landing pages and enter your conversion funnel.
2. Customer retention – Constantly engaging with your user base by providing them with insightful content to use your product more effectively or overcoming their challenges improves engagement, which can go a long way in boosting customer retention and loyalty.
3. WOM marketing – When people like your content, they tend to share it on social media with their followers, which helps in publicising your brand. People who like your content online help you in brand building and take your content further to spread the good word without any additional effort on your part.

Think Out-of-the-Box

Content marketing has several benefits for your brand. But being unique and genuine is not enough – you need to think out of the box to drive exceptional results. Remember Coca Cola’s #ShareACoke campaign? Or the virtual Easter Egg Hunt challenge by SEMRush to acquaint users with their services? Both examples show how you can use your content creatively to capture your audience’s minds and hearts.

At Decision Tree Consulting, we write excellent content for you and help in strategizing your content to reach a wider audience. Get in touch (+91-9284651172/ reach.decisiontree@gmail.com) to know more about our tailored content writing services designed to help your business grow.