Selling online isn’t rocket science, but it isn’t child’s play either. For instance, you can always have an excellent website designed for your product, but how do you bring people to that site? And when people do arrive, how do you convince them to stick around and finally pay for a product or service? That’s
Social Media Marketing - Decision Tree
Don’t Think You Need Content Marketing? Think Again!
Content marketing uses well-written, compelling content to attract, convert and retain visitors. Not surprisingly, content marketing is the core of most successful digital marketing campaigns. In fact, it is one of the bedrocks on which many brands are built – serving as a medium of communication and engagement. Three Reasons You Need Good Content
- On: May 13, 2021
- By: web-dec
Content Marketing 2.0
Increased digital penetration has changed the way consumers interact with brands. Stats reveal that more than 70% of consumers prefer to discover a brand through an article or blog rather than being reached out through traditional marketing methods like advertising. Besides blogs and articles, companies employ various other forms of content that can increase
- On: April 16, 2021
- By: web-dec
A Little Spend on Content is Your Stitch in Time
A stitch in time saves nine is an age-old adage. Putting it simply, spending a little time or effort in tackling issues today will prevent them from escalating into bigger problems tomorrow. But what does that have to do with your content? A lot – we’d like to say! Your content is the face
- On: April 2, 2021
- By: web-dec
What is the ideal length for a blog post?
Whether you are a writer or a marketer, you may have often wondered about the ideal length of a blog post. 500, 1000, 2000, or 2300? You’d have heard plenty of answers from different people. But the truth behind the matter is that there’s no ideal length for a blog post. Eventually, it all boils
- On: February 26, 2021
- By: web-dec
Is Quora Good For Your Marketing?
Quora for marketing? That’s an interesting thought! Well, we actually scanned Quora for tips on how to use it for marketing and stumbled upon several answers that said Quora is not meant for marketing. Rather, it is a platform that equips people to find the right answer to their questions by getting connected with experts
- On: October 9, 2020
- By: web-dec
What readers look for in a website?
Everyone wants a website that beholds the visitors’ attention. We all know the basics – nice colours, great interface, user friendly and informative. But do you know what readers look for in a website? Short and relevant – No one has the time and patience to go through mountains of information. A good website should
- On: September 30, 2020
- By: web-dec
- Tags: #WebsiteContent
How to Spice Up Your B2B Blog if It’s Mundane and Boring?
Content creation and dissemination through blogs is a popular and effective marketing strategy if employed properly. With over 4 billion Internet users worldwide, undoubtedly, the digital word has a wide reach, but do you feel your B2B blog isn’t getting the traction you anticipated? Well, admit it, would you be interested in reading about cleaning
- On: September 15, 2020
- By: web-dec
Everything you need to know about affiliate marketing
Originally posted at www.ciba.org.in Also called Performance-based marketing, affiliate marketing simply involves a merchant offering to pay a commission to a person, group or organization for generating sales leads. In the digital landscape, this would mean digital publishers (blogs or websites) that host the advertisers’ content. Before we start, let us tell you what is
- On: June 20, 2020
- By: web-dec
5 Tips to Engage Your Online Visitors
Do have an amazing website with a high traffic rate? Congratulations! But are you also searching for ways to boost your conversion rate – as most of your traffic leaves your website without taking any action? Well – a book is often judged by its cover, and websites, often by their design. Most users only