5 Tips to Engage Your Online Visitors - Decision Tree

Do have an amazing website with a high traffic rate? Congratulations! But are you also searching for ways to boost your conversion rate – as most of your traffic leaves your website without taking any action?

Well – a book is often judged by its cover, and websites, often by their design. Most users only take about 0.05 seconds to form an opinion about your website. And, if you can’t give them enough reason to stay longer – you are likely to suffer a high bounce rate.

Did you know that 75% of consumers judge a company’s credibility based on its website design, and 88% of online consumers are not likely to return to a site after a bad experience?

But don’t worry. Making your visitors stay is as easy as losing them. Here are 5 tips to compel your users into spending more time on your website and take the desired actions:

Minimalistic Is In

Nobody likes a mess. Just as minimalism is considered to be a tonic for your wellness, it also works to keep visitors interested in your site. According to research, it takes up to 2.6 seconds for a user’s eyes to land on the area of a website that will most influence their first impression. Thus, keeping your landing page simple and clutter-free, with a distinct call to action, is much better than littering it with information that your clients would rather receive in a newsletter or read about in your blog.

Use More White Space

It also helps to use plenty of white space on your page. Most of your site visitors can be compared to ultrasound machines – which means they are only going to skim through your website; and large blocks of text are not going to help them!

Besides, research proves that use of ample white space in the margins and between paragraphs improves comprehension.

Craft An Actionable CTA

As always, the importance of good content on your site cannot be mitigated. However, in the era of reducing attention spans, less is more.

Instead of writing noteworthy praises about your brand – opt for a few words to share what users will gain from you, followed by an actionable CTA.

Of course, ‘click here to know more’ might not be the best way to convert customers. Instead, offer something more valuable and personalized, like a free demo or a conversation to help visitors understand your product better.

You can also include a contact form to gather basic information about visitors so that you can offer them a personalized pitch when they get in touch.

Remember, no one wants to know what you do best – rather, they want to know how you can help achieve their goals in the best possible manner.

Create Genuinely Helpful Content

No doubt that your landing pages must be clean and clutter-free. However, that does not mean visitors do not seek information. The only difference lies in how you dish out that information. Most brands feature a separate page on their website where they share blogs, articles, and other resources targeted to help their users solve commonly encountered problem.

For example, if you are selling transport management software, instead of extolling the virtues of your software, it is more helpful if you address the commonly faced problems by your audience and how they can be solved by using your product. In short – your content should be genuinely helpful and not created to push your product or service down your clients’ throats.

Make Use of User-Generated Content

Are you aware that online reviews influence the purchase decisions of up to 93% of your customers?

The importance of user-generated content cannot be undermined. Make use of this gold mine by featuring customer testimonials and client logos on your website to build social proof for your business.

Conclusion

Now that you have successfully reinvented your website to hold visitor attention, there’s more you can do to improve your CX and build a loyal customer base. Small things like including an FAQ section on your website, optimizing it for mobile devices, reducing the loading time, offering live chat support can dramatically improve the way visitors engage on your site.

However, even the best designed website will fail to make an impact – both on search engines and visitors – if it features poorly written content littered with grammatical errors and typos. Having such careless errors on your website shows lack of attention – which can raise a red flag for users. At Decision Tree Consulting, we write 100% original, error-free content tailored to your target audience. Click here to schedule a call or drop an email on mail.decisiontree@gmail.com to discuss your content strategy in detail.