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Originally posted at www.ciba.org.in Also called Performance-based marketing, affiliate marketing simply involves a merchant offering to pay a commission to a person, group or organization for generating sales leads. In the digital landscape, this would mean digital publishers (blogs or websites) that host the advertisers’ content. Before we start, let us tell you what is […]

5 Tips to Crafting Professional Website Content Even the most lucid websites are marred by bad content; is this the case with you, too? Typos, grammatical errors, clichés and verbosity peeves your website visitors, however, there is more to engage your audience than putting up error-free content on your web pages. Businesses and marketers often wonder how […]

Whether you wish to study culinary arts or be a data scientist, a well-written statement of purpose (SOP) can help you secure admission to the college of your dreams. Of course, the flip side is also real – a poorly crafted SOP, one that is either too sketchy or factual, could land the best of […]

Senior Profile Resume Writing Tips As the job markets are warming up, you must be thinking about a positive change in your work profile, and of course, pay check. But before you send your old or maybe slightly updated resume to prospective employers, read the following pointers, which would certainly make your profile interesting and […]

Do have an amazing website with a high traffic rate? Congratulations! But are you also searching for ways to boost your conversion rate – as most of your traffic leaves your website without taking any action? Well – a book is often judged by its cover, and websites, often by their design. Most users only […]

Second only to Facebook, Pinterest is gaining more traction than any other social media website, including Instagram, Twitter and LinkedIn. Pinterest’s unique data categorization helps users’ posts to be stored, shared and revisited with uncanny ease and swiftness. For brands trying to position themselves on the platform, this translates into wider reach and longer shelf-life […]

Originally posted on www.ciba.org.in Facebook promotions form the significant size of the entire social media marketing platform. Unsurprisingly, most businesses, large and small, swear by Facebook’s promotional tools when it comes to promoting their brand or product or service to the right audience at really affordable cost. With over 38% of the total online users in […]

Originally posted at www.ciba.org.in While incubation centres provide the necessary infrastructure and mentorship support to startups, and angel investors and crowd funding aid them with precious capital to grow the scale of business, albeit at a later stage, building a great team remains the toughest task for any young startup. There are many challenges faced by […]

Originally posted at www.ciba.org.in  A mindful of idea is great . . . only if it leads to pockets full of cash. It is true, even if you are a social entrepreneur; the element of value has to figure in any startup’s equation. Transforming of efforts, resources or ideas into valuable offerings is a call every […]