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Imagine bumping into someone at a conference and suffering a downpour of their political, religious or sexual views that you couldn’t care less about. Well, it won’t ever happen really (hopefully) as most of us are extremely professional at such social events. However, this line is easily diluted when it comes to social media. One […]

It’s today’s market, nothing sells unless it trends on the social media! Whether you want to market yourself, your brand or your product, social media is your best showcase. There are hundreds of networking sites out there that could connect you to hundreds (even thousands) of people instantaneously. However, wasting time on all of these […]

What do you do before buying a product? You read the labels, look up the brand and make up your mind. This is exactly what self-branding does for you. There is no right time to build your brand than ‘Now’. Anyone who is looking you up on Google right now, perceives you as a sum […]

You have spent hours and have prepared a crisp, concise and smart resume. Is it still not doing the trick? Below are some common resume myths you could forego to turn things around. 1) One page resume will nail it Well, yes, it is great to have a one page resume, but only for freshers. […]

So you have made your footprints in the digital sands, however, is that enough? In today’s age and time, every person (even a small child) has a digital imprint. In the current scenario, your online image is what you are perceived to be. Having a presence online will not make you a brand. It requires […]

Whether you are a fresher out of college or an experienced professional drifting in the sea of  jobs for the perfect shore, it is only your resume that stands between you and that perfect job! There is no doubt that your resume is the key to landing an interview. This may make you want to […]

“It is utterly useless to wink at a beautiful girl in a dark room,” was the advertising and branding mantra of the 90s. Then, unlike now, advertisers and marketers urged brands to spend on lavish creative campaigns and broadcasting schedules. Past the first decade of the 21st century, every single person who can afford few […]

Ever wondered why you are not receiving the right interview calls? You know your work is good and your experience will sell, but does your resume say that? Your resume reaches the recruiters much before you do, and contrary to popular belief, a good resume can actually be the stepping stone to a promising career. […]

What is keeping you from getting interviewed for that coveted job?  Could it be your resume? The answer could be ‘Yes’ if you are making any of the following mistakes: Too verbose? Is your resume too verbose; running into pages, stating everything from your birth to each award you won at high school? Remember, however […]