What do you do before buying a product? You read the labels, look up the brand and make up your mind. This is exactly what self-branding does for you. There is no right time to build your brand than ‘Now’. Anyone who is looking you up on Google right now, perceives you as a sum total of your digital footprint.
Thus, it is very important to consciously build your image so that people see you as you want to be seen.
Ever wondered if a search on your name leads to some job profile you held ten years ago? Maybe you head a company today but your digital footprint only shows you as an efficient manager since the past five years?
Your brand is quintessentially you – your personality, skills and achievements in toto. How you project yourself on social media – the posts you put up, the personalities you follow, every comment that you write, and what you write about yourself – goes a long way in establishing you as the person you want to be. Remember, any recruiter would search you up before calling you for an interview. And it always pays to be ready – in case opportunity knocks.
