In today’s market, nothing sells unless it trends on the social media! Whether you want to market yourself, your brand or your product, social media is your best showcase. There are hundreds of networking sites out there that could connect you to hundreds (even thousands) of people instantaneously. However, wasting time on all of these is not worthwhile.
Not all digital platforms are springboards.
While there is no right time than the soonest possible to start creating your personal brand, there definitely is a right place to start. Facebook, Twitter, Instagram, Pininterest and LinkedIn are the top sites that could contribute hugely to your brand. Google plus, not as popular as the other three, is a good option for people in the technical field to get in touch as most users of google plus are tech people.
Facebook is a great starting point as most people are regular Facebook users and often view their accounts more than once a day.
However, for professionals, nothing comes closer to the success of LinkedIn with its tagline, “Relationships Matter”. Laying stress on people relationships, Linkedin is a site that focuses on showing your accomplishments and professional interests. It is a platform to exhibit your credentials and also lets others endorse you for skills.
A LinkedIn profile is like your digital resume. In fact, here you can display achievements that you otherwise may not be able to in your 2 page resume. As recruiters often look you up on LinkedIn, it is pertinent to have a crisp and honest profile stressing adequately on your knowledge, achievements and skills.
As important as it is to launch yourself on the right platform, it is also required to screen your profile from unnecessary content. When you are trying to build a digital footprint, ensure that you do not post irrelevant content or pictures that may show you differently from how you plan to project yourself.
