“It is utterly useless to wink at a beautiful girl in a dark room,” was the advertising and branding mantra of the 90s. Then, unlike now, advertisers and marketers urged brands to spend on lavish creative campaigns and broadcasting schedules.
Past the first decade of the 21st century, every single person who can afford few MBs of internet can broadcast her/himself to an audience of 4+ billion – across geographies. Astounding!
But what do you stand to lose in this digital clutter of pictures and words; this rubble of news and quotes? Well, everything, unless you have a strong will to pursue the rigorous path of Self-Branding.
Yes, you already know whatever there is to know about self-branding. Why? Because you drive few of the leading brands yourself!
The truth is, while you engage yourself for days at end for the welfare of the brand or cause that you are promoting, maybe you could do just a bit more than necessary to promote yourself as a Star Brand…
In a series of 5 insightful articles over the next 5 weeks, we will take you through the following social media and self-branding puzzles:
