How to Spice Up Your B2B Blog if It’s Mundane and Boring?
Content creation and dissemination through blogs is a popular and effective marketing strategy if employed properly. With over 4 billion Internet users worldwide, undoubtedly, the digital word has a wide reach, but do you feel your B2B blog isn’t getting the traction you anticipated? Well, admit it, would you be interested in reading about cleaning […]
Writing for the web…
Have you ever wondered if writing for the web is different from other kinds of writing. The answer is yes. It is an established fact that readers skim through text online, devoting probably 5-10 seconds per page. Thus, it is important to use strategically crafted content that can convey your message in an instant. If […]
Everything you need to know about affiliate marketing
Originally posted at www.ciba.org.in Also called Performance-based marketing, affiliate marketing simply involves a merchant offering to pay a commission to a person, group or organization for generating sales leads. In the digital landscape, this would mean digital publishers (blogs or websites) that host the advertisers’ content. Before we start, let us tell you what is […]
5 Tips to Crafting Awesome Website Content
5 Tips to Crafting Professional Website Content Even the most lucid websites are marred by bad content; is this the case with you, too? Typos, grammatical errors, clichés and verbosity peeves your website visitors, however, there is more to engage your audience than putting up error-free content on your web pages. Businesses and marketers often wonder how […]
5 Mistakes to Avoid While Writing a Perfect SOP
Whether you wish to study culinary arts or be a data scientist, a well-written statement of purpose (SOP) can help you secure admission to the college of your dreams. Of course, the flip side is also real – a poorly crafted SOP, one that is either too sketchy or factual, could land the best of […]
10 Essentials of a Senior Resume
Senior Profile Resume Writing Tips As the job markets are warming up, you must be thinking about a positive change in your work profile, and of course, pay check. But before you send your old or maybe slightly updated resume to prospective employers, read the following pointers, which would certainly make your profile interesting and […]
5 Tips to Engage Your Online Visitors
Do have an amazing website with a high traffic rate? Congratulations! But are you also searching for ways to boost your conversion rate – as most of your traffic leaves your website without taking any action? Well – a book is often judged by its cover, and websites, often by their design. Most users only […]
7 Tools to Boost Traffic on Pinterest
Second only to Facebook, Pinterest is gaining more traction than any other social media website, including Instagram, Twitter and LinkedIn. Pinterest’s unique data categorization helps users’ posts to be stored, shared and revisited with uncanny ease and swiftness. For brands trying to position themselves on the platform, this translates into wider reach and longer shelf-life […]
The importance of right words for businesses
What is content marketing, and how can it transform your business? The pen is mightier than the sword! Indeed, a very relevant phrase in today’s highly diplomatic and competitive world where the success of almost everything – from aspiring politicians to global summits to business contracts – depends upon the right words shared at the […]
3 Simple Steps to Promote Your Startup on Facebook
Originally posted on www.ciba.org.in Facebook promotions form the significant size of the entire social media marketing platform. Unsurprisingly, most businesses, large and small, swear by Facebook’s promotional tools when it comes to promoting their brand or product or service to the right audience at really affordable cost. With over 38% of the total online users in […]