7 Tools to Boost Traffic on Pinterest

Second only to Facebook, Pinterest is gaining more traction than any other social media website, including Instagram, Twitter and LinkedIn. Pinterest’s unique data categorization helps users’ posts to be stored, shared and revisited with uncanny ease and swiftness. For brands trying to position themselves on the platform, this translates into wider reach and longer shelf-life of promotional content. Marketing through Pinterest is a lucrative options for brands, provided they leverage all the available tools in the market to optimize their posts and gather more visibility for their posts.

What makes Pinterest better than other social networking sites is, believe it or not, its audience!

A study by Ahalogy revealed several interesting facts about the demographics of Pinterest users. The study indicated that women constitute 81% of the total user group of Pinterest; also, half of the total Pinterest users earn over $ 50,000 annually and an average Pinterest user watches less TV and reads fewer magazines. What do you make out of it?

Yes, you are right; Pinterest hosts an affluent, intelligent user group that prefers aesthetic and meaningful content.

Take the cue, Pinterest is the place where powerful words and compelling pictures rule the roost. It will help you to know that images with no faces and less than 10% of background do well on Pinterest.

Pictures without faces work the best on Pinterest. A majority of Pinterest users are females, and images related to lifestyle, fashion and travel pics gain a lot of eyeballs on the platform. 

Pinterest is still not too crowded and gives you an opportunity to post multiple pins each day (Ahalogy suggests over 10-15 times each day to optimize reach).

Pinterest is indeed an alluring and enticing platform for brands today. Having said that, managing the Pinterest account and posting and sharing tons of pics each month can take a toll on you and waste a lot of time.

This is where tools come to your rescue. I am going to share with you 7 amazing tools that can automate, enhance and optimize your Pinterest experience while generating a handsome ROI for your brand.

1. Canva for compelling designs

With over 100 million designs created on Canva, the site remains a hit with Pinterest users who simply love Canva’s user-friendly framework and keep coming back to design endearing images.

What makes Canva perfect for Pinterest is the repository of predesigned templates perfectly tailored to meet image acceptance guidelines of Pinterest.

2. Pin Search to fish relevant pins from the sea of images.

Pin Search is essentially a Chrome extension that lets you perform an image search on Pinterest, helping you access important details of pictures you are interested in. Like a Google Image search, Pin Search not only reveals the important information and related page / links to an image, it also shows images related to it.

3. Pinalerts to track the performance of your posts

By now you know how to design compelling images to share on Pinterest and also how to search images on the platform. Taking heed from the above insights, you design and post lucid and captivating pins on Pinterest. What’s next?

Pinalerts is a powerful analytical tool that lets you track people who pinned content from your website (you can choose to monitor content pinned from your competitors’ websites too); thereby helping you trail popular content on the platform.

Absolutely free and a breeze to use, Pinalerts lets you set intervals in which you want to receive alerts and notifications. The Pinalerts notifications not only reveal the name of the person who pinned your content, but also the board name. Using Pinalerts, brands can find out relevant users accessing their content and can reach them to generate real leads.

4. Tailwind to track how popular your content is

Tailwind is a powerful scheduling and analytics tool to track the performance of your pins on Pinterest. Astute analytics help in devising winning marketing and content strategies; and that is where Tailwind makes a huge impact for brands promoting their content on the platform.

The comprehensive dashboard of Tailwind gives a weekly overview of your performance, revealing a number of repins, followers and domain pins you have earned. Monitoring of repins received, you can easily analyse the type of content your audience finds relevant.

Based on your Pinterest data, Tailwind gives you two very insightful scores; Virality score (your total repins divided by total pins) and Engagement rate (based on repins earned by your account); the latter graphically describes the relevancy of content shared by you.

Tailwind is really cool as it also suggests best times to post a pin, find trending images from your website and also the ROI earned on the Pinterest platform (if your Pinterest account is linked to your Google Analytics account).

5. Loop88 to link with influencers and grow your brand’s following

Loop88 is a powerful tool to connect with Pinterest influencers that have a huge following. Like a few innovative organizations that collaborated with Pinterest influencers to gain credibility for their brands, and subsequently a large following, you too can win higher acceptability for your brand by using the influencers’ network.

Although a highly impactful tool, I advise you to check the price with Loop88, as recommendations and collaborations from influencers are likely to be expensive.

6. PinGroupie to reach popular groups and hundreds of users in a snap!

Like in LinkedIn and Facebook, joining group boards gives your brand an instant access to hundreds of Pinterest users. By simply sharing high-quality content on these group boards, your brand stands to win many repins on a daily basis.

PinGroupie helps you categorize boards on the basis of parameters such as the number of likes, following and pins. With PinGroupie, it becomes easier to find relevant groups that are not only large, but also very active.

7. Unsplash for Riveting Images

Posting compelling images on the social media is a necessity. However, finding images that are not only captivating, but also copyright free can become a painful task. Unsplash ‘undoes’ this problem by offering scores of breath-taking pictures across categories that are copyright free.

What makes Unsplash different from other free images platforms is the quality of pictures. The platform offers high-resolution pictures contributed by ace photographers from around the world. Most pictures on Unsplash are vibrant and captivating with soothing hues that evoke positive emotions.

A picture from Unsplash.com

Conclusion

Pinterest is not just a great place to promote your brand and gain likes, it is an awesome portal to sell your products and services, too. A study reveals that 25% of consumers reported that they purchased a product or service after discovering it on Pinterest. Unlike other social media platforms, Pinterest is the only platform where, if intelligently positioned, products and services receive equal attention when compared to personal posts.

I am sure the above tool will save a lot of your time and help enhance your Pinterest experience. The above tools have proven to be instrumental in making several brands click on the Pinterest platform and I am sure that your brand, too, is well poised to win a lot of traction on Pinterest.

As you optimise Pinterest with the above-mentioned tools, I am sure you will come across many queries and doubts. Don’t hold back, share your questions and experiences with me in the comments section below and I would help you find your answers.