5 Tips to Crafting Awesome Website Content - Decision Tree

5 Tips to Crafting Professional Website Content

Even the most lucid websites are marred by bad content; is this the case with you, too? Typos, grammatical errors, clichés and verbosity peeves your website visitors, however, there is more to engage your audience than putting up error-free content on your web pages. Businesses and marketers often wonder how to write professional content for their websites, well, fortunately, it is not as challenging a task as it seems.

Have a look at the five keys to writing the most engaging content that resonates your brand message and personality:

The KISS Principle – Keep it Short & Simple

1.    Brevity: There is always too much to write when you think about the achievements and offerings your business has, however, your audience will only have a few seconds to glance through your page. So, try condensing your message by being crisp. Say more in fewer words.

Find Your Brand’s Voice

2.    Tone: Find the tone in which you want to address your audience, whether funny, quirky, formal, educative or instructive, there are several ways in which to write your content. An easy way to find your tone is to assess your brand’s personality and match the content with it.

Untangle Your Message

3.    Simplify: Whatever may the tone of your website content, make sure it is easy to understand by all age groups forming your target audience. There is no reward for writing vocab-heavy content. Your aim should be to make your audience understand what your business does and how can it help them.

Make Your Story Interesting

4.    Engage: No one wants to read content that drones on and on, without sparking any interest. Your website content must be written in an engaging, conversational way – as if you are chatting with the audience one-on-one. Try speaking to your readers in the second person account, and mention their pain-points, explaining how your products or services can alleviate those pain points.

Paint a Damn Good Picture 

5.    Show, Don’t Tell: Visual storytelling is the most effective form of storytelling. To make your website content really awesome and explanatory at the same time, add short videos with voice-overs, captivating images and lovely animation. Keep the voice and tone of the voice-overs friendly and interactive, and yes, happy!

Top Tip: It is always a good idea to seek help in writing content for your website from a professional website content writer or an established content writing firm as they have the experience and skills to articulate bespoke content for your business.

Decision Tree Consulting is a content writing firm experienced in articulating winning content for businesses across industries and geographies. Decision Tree offers its clients thoughtful, research-backed writing in the form of website content, blogs, magazine articles, press releases, social media content, company profiles and much more.