Category: Blog

Originally posted on www.ciba.org.in Being an entrepreneur means starting on an uncharted journey, which definitely requires a mindset that is open to challenges and tackling them in a creative way. Successful entrepreneurs are not people who do things differently, but those who think differently, right from the start. Any successful entrepreneur will tell you that […]

Originally posted on www.ciba.org.in You must have heard of startups being incubated… sounds odd, doesn`t it? Not unlike the little egg incubated by the hen to produce a healthy chicken, startups are incubated in business incubation centres where they get support to develop their business before hatching into the market. So, what is a business […]

Institutionalized by long years of academic influences, we have learnt to formulate stories in a way that the best part is always saved for the last. Remember the essays you wrote, or that school debate? This style of story writing, unfortunately, also reflects in the way we write our resumes! Job seekers, especially senior executives […]

Before you even try writing your SoP, let’s find out what do you want to convey on the paper: (1) Passion for your field (2) Cohesiveness in thought-process (3) Academic and co-curricular prowess (4) Readiness for the corporate environment (5)  Ability to work in a team An ideal flow of your SoP should be:  The […]

Who doesn’t like a good story? Aren’t stories an integral part of our lives. In fact, creating a self-brand is all about telling your personal story in a convincing and interesting way! Any person with a strong digital footprint is a great storyteller. Currently, if you are not using the social media to tell your […]

The purpose of a website is to provide answers to its visitors. If a website fails to provide information and engage the readers with its content, no one would bother to look at it again. A perfect website is one which is easy on the eyes and connects to the reader’s mind. As search engines […]

Imagine bumping into someone at a conference and suffering a downpour of their political, religious or sexual views that you couldn’t care less about. Well, it won’t ever happen really (hopefully) as most of us are extremely professional at such social events. However, this line is easily diluted when it comes to social media. One […]

It’s today’s market, nothing sells unless it trends on the social media! Whether you want to market yourself, your brand or your product, social media is your best showcase. There are hundreds of networking sites out there that could connect you to hundreds (even thousands) of people instantaneously. However, wasting time on all of these […]

What do you do before buying a product? You read the labels, look up the brand and make up your mind. This is exactly what self-branding does for you. There is no right time to build your brand than ‘Now’. Anyone who is looking you up on Google right now, perceives you as a sum […]

You have spent hours and have prepared a crisp, concise and smart resume. Is it still not doing the trick? Below are some common resume myths you could forego to turn things around. 1) One page resume will nail it Well, yes, it is great to have a one page resume, but only for freshers. […]