The importance of right words for businesses - Decision Tree

What is content marketing, and how can it transform your business?

The pen is mightier than the sword! Indeed, a very relevant phrase in today’s highly diplomatic and competitive world where the success of almost everything – from aspiring politicians to global summits to business contracts – depends upon the right words shared at the right time!

Yes, in a world shrunken by the digital revolution, it is the ‘right words’ presented in the ‘right manner’ that effectively connect people, thought-leaders and businesses and also define the difference between the success and failure of ideas, ventures and people! In short, the hype around content marketing is real. Writing content that is useful for your target audience is the foremost way of attracting qualified leads for your business today.

According to stats, “Content marketing generates over three times as many leads as outbound marketing and costs 62% less.” And, to ensure that you market your business, or services, most effectively, we bring you this compilation of the top reasons why your efforts must be focussed on professional content marketing.

Let’s start with understanding what content marketing is.

According to the Content Marketing Institute, content marketing can be defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and ultimately, to drive profitable customer action.”

Breaking down the definition into critical points:

First, content marketing is a strategic marketing approach, which means, the secret sauce to success lies in thoughtfully curated content that is aligned to meet your marketing objectives rather than posting random content.

Second, you need a pre-defined target audience to create content that is valuable and relevant to them. You can achieve this by defining and understanding your target audience before developing your content marketing strategy. What are the needs, interests or concerns of your target audience? What kind of content is best to engage them in a meaningful way? Which social media platforms do they prefer, and for what purpose? Answer these simple questions to create and distribute content more pointedly.

In case you still need convincing, here are a few ways in which content marketing can boost your business:

Improved SEO – When a user types a keyword or phrase in a search engine such as Google, the engine throws up links that share the most relevant information regarding the search query. Thus, when you create content meant to benefit and help your users, you are actually helping yourself by ensuring your website is ranked higher by the search engines. Therefore, the mantra is to create informative, current, and not spammy content!

Build trust with your visitors – Did you know that most people prefer to learn about a brand via blogs rather than advertisements?

Publishing good quality content can help you build trust with your customers effectively!

When visitors to your website read your content and find it informative and valuable, they develop a favourable opinion of your brand. Eventually, if you continue posting valuable content and share it across social media channels, your visitors will start considering you as an industry leader, which will help you craft a niche for yourself (or your business) in your respective industry.

Develop a community of loyal users – By publishing relevant content on a regular basis, you create a growing community of loyal customers who have chosen to follow you over other brands. And the best way to reward them for investing their trust and time in your brand is by publishing engaging content regularly to inspire discussions, get people talking and build allegiance. Such a community of users also provides an excellent platform for honest feedback.

Generate more leads – Lead generation is essential for all businesses, especially SMEs and start-ups, who rely on increased traffic to build their brand and boost sales. Content marketing provides a cost-effective solution for generating leads by making it possible for people to find your business through the content that you have shared online. Thus, having an informative blog could be an inexpensive way to boost your sales.

According to a compilation of stats published by the Content Marketing Institute, “Small businesses with blogs get 126% more lead growth than small businesses without.” Besides, “Businesses publishing 16-plus posts a month get almost 3.5 times more traffic than businesses publishing zero to four articles.”

In fact, content marketing also influences your lead conversion rate. Research by ABGEssentials indicates that content marketing provides six times higher conversion rates as compared to other digital marketing methods.

Need we say anything more?

Investing some time, energy and resources in developing a severe content marketing strategy can help your business in many ways. At Decision Tree Consulting, we partner with big and small organisations, start-ups and marketing experts to develop and deliver refreshing, easy-to-understand, and thoughtfully curated content that strikes the right chord with the intended audience. Give your organisation the power of ‘right words’ by dropping an email to mail.decisiontree@gmail.com or filling up this contact form so that our writing experts can get in touch with you.