Is your story convincing? - Decision Tree

Who doesn’t like a good story? Aren’t stories an integral part of our lives. In fact, creating a self-brand is all about telling your personal story in a convincing and interesting way!

Any person with a strong digital footprint is a great storyteller. Currently, if you are not using the social media to tell your brand story, you are missing out on a big opportunity. Platforms such as LinkedIn, MySpace, Pinterest have millions of users and in order to stand apart, your story must go beyond your two-page resume.

Take a minute – Is your story convincing enough? When someone looks at your LinkedIn profile, do they know that you are a brilliant strategist who could turn their game around or you are someone who could sell any idea with your words?

Here are few tips to build a convincing personal brand:

A headline

Every story has a title, yours must too. The headline may refer to your current title, but also keep in mind the keywords that people would use if they were to search for you. The headline should capture the reader and compel him to read your story.

A real story with results

As a professional with years of experience behind you, you would definitely have a long list of achievements, and thus, a number of winning stories to tell.

However, every story will not connect with the reader. You must dig into your experience and think of the road blocks you had to overcome to achieve a certain result and quantify your wins in numbers if possible.

Vision

While it is important to bring out your skills and showcase the results you have achieved, it is equally important to share your vision. The whole theme of your personal story should bring out the ideals and skills that define you, which of course, would be mapped to your target role.

Remember, a great storyteller persuades his audience with ease and leaves a lasting impression. In order to differentiate yourself from the crowd, start crafting your story now!