The Right Time for Self-Branding
What do you do before buying a product? You read the labels, look up the brand and make up your mind. This is exactly what self-branding does for you. There is no right time to build your brand than ‘Now’. Anyone who is looking you up on Google right now, perceives you as a sum […]
Presence vs. Self branding
So you have made your footprints in the digital sands, however, is that enough? In today’s age and time, every person (even a small child) has a digital imprint. In the current scenario, your online image is what you are perceived to be. Having a presence online will not make you a brand. It requires […]
How Visible Is The Brand ‘YOU’?
“It is utterly useless to wink at a beautiful girl in a dark room,” was the advertising and branding mantra of the 90s. Then, unlike now, advertisers and marketers urged brands to spend on lavish creative campaigns and broadcasting schedules. Past the first decade of the 21st century, every single person who can afford few […]
Real Brands Tell Tales
Think back to the late 1990s. The tech boom was in full swing, and Apple, once a revolutionary force, was teetering on the brink. Then came the “Think Different” campaign. It wasn’t about processor speeds or storage capacity. It showcased black and white images of mavericks, innovators, and rebels – Einstein, Picasso, Gandhi – accompanied […]
LinkedIn Leadership Now
You understand LinkedIn. You likely have a profile, perhaps even engage sporadically. But for today’s business leaders – the owners, the founders, the entrepreneurs, the manufacturers – LinkedIn transcends a mere online directory. It’s a potent platform to forge a solid, credible, and deeply engaging brand, one that amplifies your influence and attracts the right […]
Beyond the Bottom Line: Finding the Human Chord in a CEO’s Voice
Remember those old black-and-white films? The CEO, often portrayed as a stern figure behind a massive desk, issuing directives. It’s a picture that feels a little distant from today’s reality, isn’t it? In our world that values genuine connection, a CEO’s voice goes beyond quarterly reports and strategic shifts; it’s about building bridges. It’s about […]