Have you ever wondered if writing for the web is different from other kinds of writing. The answer is yes. It is an established fact that readers skim through text online, devoting probably 5-10 seconds per page. Thus, it is important to use strategically crafted content that can convey your message in an instant. If the readers don’t find what they are looking for instantly, they will quickly move to other websites.
Decision Tree Consulting offers you some basic #tips for web writing:
Keep it concise – Do not make the page text heavy. Make meatier sentences and small paragraphs, with ample space between paragraphs.
Write for your audience – We are often so driven by the hype around SEO, we start writing for search engines instead of real people. While it is important to use keywords and have digitally friendly content, one must not forget that the real aim of a website is to connect to the visitors and create potential customers.
Keep the content relevant – People searching for information on Google expect to be directed to websites that provide them relevant and valuable information. In case the information on your page is irrelevant or not properly presented, visitors would quickly turn their backs.
Avoid typos and grammatical errors – While this will make Google snare at your website, it may also leave a bad taste in the mouth of the visitors. How would you feel if you go to a showroom that is selling stained clothes?
Presentation – Along with crisp and concise content, a friendly and interesting interface can add a lot of value. Make use of adequate spacing and pictures to make the content interesting.
Creating engaging content for your website may sound daunting, but these simple tips will certainly come in handy!
At Decision Tree Consulting, we specialise in crafting research backed as well as promotional content for your websites and businesses. You could contact us at mail.decisiontree@gmail.com for a free critique on your website content.
