The White Willow (TWW) manufactures quality memory foam pillows, cushions, and wedges across 70+ categories, enabling people to choose a product based on their body frame, weight, and sleeping style.
The Founders of TWW approached Decision Tree Consulting to write the website content. After delivering the website content, we were entrusted with writing the entire brand content, including product descriptions, Amazon A+ content, magazine articles, blogs, customer journey emails, brand conversations, product names and captions, and much more. We proudly continue to write for the brand, one of the best-selling brands in its category on Amazon India.
Keeping in mind The White Willow’s core philosophy of sleep being the bedrock of good health, we created content highlighting the need for people to have access to a wider selection of high-quality memory foam pillows suited to their body types and sleeping styles, thereby resulting in a ‘good night’s sleep.’ We used an empathetic and caring tone while writing the website and product description and penning fun and quirky headlines for their social media posts. During the entire writing process, we resonated with our client’s will to communicate with customers and the audience in a warm, personalized manner. As the writing partner to an honest, hard-working brand, we created highly effective content in product descriptions, customer journey emails, brand stories, product guides, feature stories, and much more.) We are glad to participate in TWW’s phenomenal growth as a digital brand.
Numbers Speak
as they reflect customer satisfaction, efficiency, and growth.
