The importance of right words for businesses
What is content marketing, and how can it transform your business? The pen is mightier than the sword! Indeed, a very relevant phrase in today’s highly diplomatic and competitive world where the success of almost everything – from aspiring politicians to global summits to business contracts – depends upon the right words shared at the […]
3 Simple Steps to Promote Your Startup on Facebook
Originally posted on www.ciba.org.in Facebook promotions form the significant size of the entire social media marketing platform. Unsurprisingly, most businesses, large and small, swear by Facebook’s promotional tools when it comes to promoting their brand or product or service to the right audience at really affordable cost. With over 38% of the total online users in […]
5 Steps to Tackle Hiring Woes of Startups
Originally posted at www.ciba.org.in While incubation centres provide the necessary infrastructure and mentorship support to startups, and angel investors and crowd funding aid them with precious capital to grow the scale of business, albeit at a later stage, building a great team remains the toughest task for any young startup. There are many challenges faced by […]
5 Steps to Start Selling: A Startup’s Journey from Idea to Income
Originally posted at www.ciba.org.in A mindful of idea is great . . . only if it leads to pockets full of cash. It is true, even if you are a social entrepreneur; the element of value has to figure in any startup’s equation. Transforming of efforts, resources or ideas into valuable offerings is a call every […]
10 Startup Jargons You Must Be Acquainted With
Originally posted at www.ciba.org.in Just began your entrepreneurial journey and already baffled by startup jargons swooshing past your ears? Startup lingo is full of slangs, unclear phrases, and seemingly complex jargons. Startup experts and mentors can hurl these at an unsuspecting entrepreneur leaving him wondering about the true crux of a discussion or advice. Necessary […]
5 Traps Every Entrepreneur Should Avoid
Originally posted on www.ciba.org.in The initial days of every startup are full of excitement and emotion. Entrepreneurs tread through many stages and processes to launch, establish, and gradually grow their startup venture. In present times, when startup and entrepreneurship are the buzz words, a plethora of information, opinions, and stories related to the startup ecosystem […]
How to Think Differently to be a Successful Entrepreneur
Originally posted on www.ciba.org.in Being an entrepreneur means starting on an uncharted journey, which definitely requires a mindset that is open to challenges and tackling them in a creative way. Successful entrepreneurs are not people who do things differently, but those who think differently, right from the start. Any successful entrepreneur will tell you that […]
Incubation? What`s That?
Originally posted on www.ciba.org.in You must have heard of startups being incubated… sounds odd, doesn`t it? Not unlike the little egg incubated by the hen to produce a healthy chicken, startups are incubated in business incubation centres where they get support to develop their business before hatching into the market. So, what is a business […]
Saving the Best for the Last?
Institutionalized by long years of academic influences, we have learnt to formulate stories in a way that the best part is always saved for the last. Remember the essays you wrote, or that school debate? This style of story writing, unfortunately, also reflects in the way we write our resumes! Job seekers, especially senior executives […]
How to write a meaningful Statement of Purpose (SoP)
Before you even try writing your SoP, let’s find out what do you want to convey on the paper: (1) Passion for your field (2) Cohesiveness in thought-process (3) Academic and co-curricular prowess (4) Readiness for the corporate environment (5) Ability to work in a team An ideal flow of your SoP should be: The […]