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Content marketing uses well-written, compelling content to attract, convert and retain visitors. Not surprisingly, content marketing is the core of most successful digital marketing campaigns. In fact, it is one of the bedrocks on which many brands are built – serving as a medium of communication and engagement. Three Reasons You Need Good Content to […]

Increased digital penetration has changed the way consumers interact with brands. Stats reveal that more than 70% of consumers prefer to discover a brand through an article or blog rather than being reached out through traditional marketing methods like advertising. Besides blogs and articles, companies employ various other forms of content that can increase customer […]

A stitch in time saves nine is an age-old adage. Putting it simply, spending a little time or effort in tackling issues today will prevent them from escalating into bigger problems tomorrow. But what does that have to do with your content? A lot – we’d like to say! Your content is the face of […]

Never judge a book by its cover… but what if there’s a glaring typo on the cover? The chances are that you are not going to bother about reading that book. This is exactly what happens when you visit a website riddled with typos – you decide not to stay longer, or worse, form a […]

Whether you are a writer or a marketer, you may have often wondered about the ideal length of a blog post. 500, 1000, 2000, or 2300? You’d have heard plenty of answers from different people. But the truth behind the matter is that there’s no ideal length for a blog post. Eventually, it all boils […]

Quora for marketing? That’s an interesting thought! Well, we actually scanned Quora for tips on how to use it for marketing and stumbled upon several answers that said Quora is not meant for marketing. Rather, it is a platform that equips people to find the right answer to their questions by getting connected with experts […]

Everyone wants a website that beholds the visitors’ attention. We all know the basics – nice colours, great interface, user friendly and informative. But do you know what readers look for in a website? Short and relevant – No one has the time and patience to go through mountains of information. A good website should dole […]

The Internet is a crowded place, and capturing readers’ interest in the exploding digital universe is no mean task. Besides, human attention span is gradually shrinking, which is another challenge you must overcome with your web content. In this post, we have shared some actionable tips for writing engaging content for your website. Let’s dive […]

Content creation and dissemination through blogs is a popular and effective marketing strategy if employed properly. With over 4 billion Internet users worldwide, undoubtedly, the digital word has a wide reach, but do you feel your B2B blog isn’t getting the traction you anticipated? Well, admit it, would you be interested in reading about cleaning […]

Have you ever wondered if writing for the web is different from other kinds of writing. The answer is yes. It is an established fact that readers skim through text online, devoting probably 5-10 seconds per page. Thus, it is important to use strategically crafted content that can convey your message in an instant. If […]