About Us – Decision Tree

About Business

Our Story

Serendipity played a large part in the founding of Decision Tree Consulting.

It was early 2010s, and content creation and digital marketing were still buzzwords obscurely known to many. Online marketing had provided a level playing field for smaller businesses to compete with much larger brands, and there was a mad scramble amongst businesses of diverse scales to join the online bandwagon. However, businesses struggled to find the right voice to present their brands on digital platforms.

There was a significant opportunity to provide professional, customized content and brand communications services, ensuring sustainable, incremental market growth. Decision Tree Consulting was founded to meet this market gap.

Setting up shop in a new industry was both exciting and challenging. Soon, a team of exceptionally bright individuals from diverse backgrounds (management consulting, law, finance, and academia), possessing strong research and communication skills, as well as an artistic flair, was formed. Since its inception, Decision Tree Consulting has taken pride in creating content and campaigns that are creative, thoughtful, and research-backed.

Over the years, we grew our scope of service and client base. From the initial offerings of corporate profiles and PR kits, we expanded our services to include website content, social media marketing, brand identity, product descriptions, corporate presentations, product catalogs, brochures, and annual reports, among others. We have also developed a niche in crafting senior leadership profiles, having written hundreds of CVs and LinkedIn profiles for global leaders in the years since.

One of our key wins in the past decade has been the trust of our clients. We continue to enjoy a whopping 95% repeat and reference business from our existing clients. As the industry evolves with emerging technology bolstering the content industry, we continue to evolve, adding new offerings and delivering on our brand promise – ‘We elevate your story.’

Why the Name Decision Tree?

Because every word we write…
every piece of content we craft…
is the result of careful thinking,
like a decision tree branching out into possibilities—
until we find the message that feels just right and lands just right.

Just like a decision tree simplifies complexity,
we help you distill your purpose, passion, and positioning into clear, crisp communication.

What We Believe

At Decision Tree, we believe that:

Good writing is good thinking.
If it’s not thoughtful, it’s just noise.
Research matters.
We deep-dive into your industry, your competitors, and your audience before we write a single word.
Every brand deserves to be seen for who they truly are.
No fluff. No jargon. Just stories that connect.

Who We Write For

We write for: Brands who want to sound as good as they truly are. Entrepreneurs building credibility in crowded markets. Students chasing big dreams and needing the perfect SOPto back them up. Senior Leaders who’ve achieved so much, but whose online presence doesn’t do justice to their journey.

What Makes Us Different?

We don’t use templates. We don’t believe in shortcuts. Instead, we sit with you. We listen. We question. We understand. Then, we write content that’s tailored, strategic, and above all—real. Whether it’s a corporate profile, a LinkedIn summary, a founder story, a website, or an investor pitch—what you’ll get is content that feels like you but better expressed.

And Finally, Our Why

Because we’ve seen what a well-told story can do. It can unlock new opportunities. It can open closed doors. It can change how people see you—and how you see yourself. Decision Tree Consulting exists to help you communicate that story—brilliantly.

Our Creative Services